- how well you do your job
- if I can afford it
- How to gauge visitor interest in a website
- Why many people think websites don't work
Implantation is the most important area of the clinic's work.
Straumann
Six months ago, I was sent a selection of Straumann marketing materials, and I used these illustrations to design the implant pages, replacing the previous Nobel booklet illustrations.
Dear colleagues, my name is Alexey Ryabov! I am a dentist-surgeon and also the owner of my own clinic of author's dentistry “Albus Dente” in the town of Shchelkovo near Moscow.
After opening the clinic, one of the most important factors for brand building, its recognizability and patient awareness was the creation of a website.
And fate brought me together with Alyxan!
It's an amazing coincidence when the person making the websites really understands dentistry well. We quickly agreed to his proposal. We saw a well thought out, logical and beautiful project. All we had to do was test the way the site was managed to make sure we could post on it ourselves. As they say, everything is simple!
The most important part of the project turned out to be setting aside a couple of days for a full photo shoot. We released the doctors, prepared the rooms and invited a photographer recommended by Alyxan. The result of his work amazed and pleased us, and now we appreciate the fact that our website is built on beautiful, live photos from our clinic.
In my medical practice, I prioritize predictability, and in this project I appreciated that from the beginning we understood what the end result would be, and we ended up with it.
As a result, we are glad that we came across such a proposal, which made the development of the clinic much easier and faster.We enjoyed working with Alyxan. I am happy to recommend him to my colleagues as a competent specialist and responsible person. If I need to create another website, I will definitely choose to work with Alyxan!
Words of encouragement from the doctor
Often people are embarrassed to seek help because of the poor condition of their teeth. Afraid of reproach and high costs, they postpone going to the clinic.
In the first screen we try to relieve this excitement, remove the psychological barrier, tell you that everyone has dental problems, that tooth loss is a natural process and that it can be dealt with by seeking your help.
It is important to note that the doctor will accompany the patient throughout the page. It is on his or her behalf that we communicate the most important information.
Sequence of treatment
Without long texts, short and clear, the sequence of procedures to restore a tooth.
Describing the surgeon
The personality of the surgeon in implantation is very important, so we describe the skills of the doctor to make it easier for the patient to make the decision to go to this doctor.
Turnkey cost
The fear of an unplanned cost increase is present in many people. Assuming this possibility, the patient won't even seek a consultation. And when we show turnkey costs, we alleviate the anxiety of unexpected costs.
Installment
Treatment on installments is the norm. Many expensive purchases are made using borrowed money, including dental implants. If you don't have a contract with the bank - this should be corrected, if you do - it should be mentioned on the website next to the price.
Warranties and risks
Patients are afraid of complications and afraid to be alone with the problem. Do you want to gain their trust? Tell them what you will do if problems arise.
Before-and-after examples
This is one of the most important blocks on the page. When you observe the user's behavior on the page, you will find that the most interesting sections are prices and examples of work.
The patient is looking for the answer to two questions:
- do you do a good job?
- can I afford it?
Contacts
All pages end with a single block in which the administrator promises to consult and make an appointment with the doctor. Naturally, you can choose a convenient chat or leave a request for a callback.
Want a beautiful website?
Write to me!
I'm going to show you a solution
that will surprise and inspire you
for the next phase of your clinic.
