How well you do your job
If I can afford it
How to gauge a visitor's interest in a website
Why many people think websites don't work
Before you order
a website for dentistry,
read this article!
I will try to give you useful data to guide you through all the stages of building a dentistry website.
In this article, we're going to take a deep dive into the most important stage, design. Or, to put it simply, what to fill the site to please the user. We will talk about design and finding a convenient management system in separate articles.
While preparing my proposal, I analyzed the best websites. I studied the content, design and layout.
- Clinic Slider
- Service navigation
- Chapter welcome
- Promotions
- Banner showing the title service
- Reviews and ratings
- Contacts and map
Mistake: over-talking about the clinic, making it difficult for the visitor to find a solution to their problem.
Objective: to quickly take the visitor to the page where they will see the solution to their problem.
Based on this, the most important blocks become the service navigation, in which you need to drill down to specific services.
Mobile-friendly version
dental website
The most important quality is adaptability
On the mobile version of the homepage, the number of blocks should be further reduced. But what is important when viewing the site on a phone is to have quick access to the call button and the map with the address.
40%
500 M
90%
Filling and design of internal pages
A sheet of text with a picture is what 90% of clinic websites look like.
Moreover, this text is not even written for people, but as a desperate attempt at seo promotion.
I already have a detailed description of what an implant page looks like on my websites. There you will see how you can talk about a medical service in an interesting way.
Reviews and ratings
The problem is that good reviews are out there for everyone. How can dentistry turn a hesitant visitor into a loyal patient?
The most convincing, the best proof, is a clear demonstration of a solution to a problem. Exactly what the patient was looking for.
The sooner you master dental photography, the sooner and more convincingly you can show your expertise and experience. And the sooner you will experience that psychological break from the competition when you are not asked why you are more expensive. And with my help, your work will be seen by all interested patients.
Reviews and ratings read only on non-affiliated sites. It is a good tone to show your rating if it is above 4.5 and give a link to the reviews on the cards.
This case study was kindly provided by Samvel Galstyan.
Imagine doctors on every page.
good
honest
pros
The most effective way, put live photos on every page. You have probably noticed this on the websites of many clinics. It works simply, a person whose photo you have seen for the 5th time seems familiar to you.
On each page, the patient is greeted by the future doctor's address. On behalf of the doctor, a commentary on the cost of treatment is added, and at the bottom of the page there is a call to book a consultation.
This applies not only to the doctors, but also to the receptionist. We are intimidated by uncertainty, show a photo of the staff member who will meet the patient. This will create sympathy when he meets a familiar face when he visits the clinic.
Write to me!
I'm going to show you a solution
that will surprise and inspire you
for the next phase of your clinic.
