Clinic photography

What do you think when you see colleague sites like this? What do your patients think?

These photos have nothing to do with the clinic!

You know it, and your patient knows it.

He realizes that there is nothing in common between what is on the site and what is waiting for him in the clinic.

This foolishness is very common, and there are reasons for it. Why does it happen? Yes, because the one who makes sites does not want to strain the client costs for a photo shoot, and naturally does not want to delay the start of work on the site, because it will delay payment for his work. It is easier for him to find and put someone else's photos than to ask the clinic to conduct a photo shoot, wait for the result and use their live photos.

This is radically different from what all my clients hear. Before we start any work on the site, all my clients hear one message from me.

How many clients have I lost because of that? Probably lost someone, but most clients come back in a month, two, a year, and we make a beautiful website with authentic live photos.

I want to share my experience with you and tell you about how to shoot dentistry, what subjects should be shot, how to set the composition, show examples and give contacts of two photographers. I hope that after reading this article, you will understand the value of live photos and want to organize a quality photo shoot. And when you want to make for your clinic a modern thoughtful website, give me a call and I will show you what kind of websites I make.

Usually, the site uses both wide horizontal photos and for small vertical portraits in the proportion of 10/15.

In horizontal photos, the doctor should preferably be seated comfortably next to the rig, offset slightly to the left or right of the center of the frame. In the background, you can turn on the lights and open the lens aperture to get a soft diverging light in the background.

Collective photo of all employees, or the main staff. The main focus here is to reduce the geometric distortion of the wide-angle lens, which makes the people at the edges of the frame look distorted. Correct the geometry in the editor, or choose the right lens to avoid such problems.

This is important because before a patient sees a doctor, it is important for them to build an initial relationship with your staff member and introducing them is very important.

Going to a clinic is psychologically more comfortable when you have seen the staff who will work with you. If you do a good survey and put all the materials on the website, you will notice how you will be approached not just by random people from the street, but by already informed and loyal patients. In fact, this works everywhere and in everything. You read this article, catching my emphasis and logic, and if it works for you, it's easy for you to contact me for the service of creating a website for your clinic. We open up, share our knowledge, detail how we solve our clients and patients' problems, that's what builds trust, that works in everything.

Choose beautiful friends of different ages in your circle. A young girl around 24 years old, a man or woman around 37-40 years old and a gentleman in his 60s. You must realize that everyone should find themselves on your clinic's website. We know who goes for whitening, at what age they go for implants and for total dentures. And you prepare story frames for different services with patients of different ages.

Therapy and hygiene on a young woman, implants and classical prosthetics on a middle-aged patient. For the page about total dentures you can take a picture of a patient aged about 60 years old with beautiful teeth. In general, older people with beautiful teeth always make an impact, so if you show your patients like this, you will gain the favor and trust of age patients, because this age group is very concerned about this issue.

If you are tired of working without good information support from the website, just call or text me on WhatsApp. I will show you a solution that will pleasantly surprise you and inspire you for the next stage of your clinic's development.